Physicians Formula® was created in 1937 by Dr. Crandall, a leading allergist in Los Angeles, out of love for his wife who had sensitive skin. The brand changed the face of cosmetics by developing the first hypoallergenic, fragrance-free and dermatologist-tested makeup, free of over 150 known skin irritants. Since then, Physicians Formula® has maintained a commitment to product purity and quality – today, allergists, dermatologists, ophthalmologists, and plastic surgeons recommend the products which are also known for owning an impressive list of first-ever category-changing innovations. In 2012, Physicians Formula® became a part of the Markwins® Beauty Brand, a global leader in color cosmetics, cosmetic accessories, and beauty collections.

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